There’s been a stigma against smoking marijuana since Reefer Madness was a thing but cannabis in fashion is a socio-political trend that looks like it’s here to stay. Remember some of the classic rites of stonerdom? Chew some gum, wash your hands and put in those eyedrops so no one knows you’re high.
That’s why stoners move in silence and just follow their process, each time and every time before blending blend back in to the real world without the tell tale sign of the skunkish scent. The stereotypes against stoners is why the culture has moved in the shadows for so long. You’d have to know to know and only stoners could identify other stoners, and even then sometimes you couldn’t tell.
With the legalization of cannabis being either a big discussion, or a reality in some parts of North America, its impact has permeated deep into mainstream culture. Using cannabis in fashion is a brave admission, to publicly revel in something that hasn’t lost all traces of taboo. Now, instead of worrying about being judged as a stoner, brands and individuals are proudly sharing their love for Mary Jane through their clothing choices.
All sorts of fabrics emblazon indica and sativa leaves. There are marijuana socks (Huf), cardigans (6397), t-shirts (Jeremy Scott), shorts, dresses (Mara Hoffman), and for a price, you can even dress yourself like a nug of weed (Comme des Garçons).
These clothes aren’t sold at your local dispensary, they’re shown on the runway. Fashion brands have embraced the culture, reframed it and beautified it. You can wear marijuana on mohair, on leather, in snakeskin and made of diamonds. Weed has inspired collections from a multitude of designers including Alexander Wang, Mara Hoffman, Comme Des Garcons and Jeremy Scott. It’s a good time to come out of the shadows and adorn yourself in the same flowers you smoke.
By incorporating cannabis into their clothing, designers have begun to remove the stigma and stereotypes. To see marijuana designs on people like Rihanna and Miley Cyrus shows weed can be luxurious and glamorous, and not just for couch potatoes who don’t get up to much.